44. The Best Event Cancellation Notice. Period.
If you have to cancel an event, you can learn a thing or two from these folks.
Let me refresh your memory on the 3 critical components of how to communicate in crisis situations:
Stick with the facts
Be honest and transparent
The Best Cancellation Notification. Period.
Keep those three elements of communication in mind when you watch this next video. It is the best cancellation notification I've seen to date.
In fact, it's so good when i finished it I wanted to send a donation to the company. Leave your feedback in the comment section.
Editor's Note: we've turned off the coffee maker. You'll know what I mean when you watch it.