80. Four (4) Steps For Creating a Great Slogan
Time to turn your thoughts into an emotional connection with your consumer
Over the past postings I’ve talked about the emotional relationship between a brand and its consumers which, if you haven’t realized, is a topic I’m very much interested in.
Contrary to what my entire point is about everything being about the consumer’s experience, I haven’t asked you whether or not you’re interested in the topic. As it turns out, I’…
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