80. Four (4) Steps For Creating a Great Slogan

Time to turn your thoughts into an emotional connection with your consumer

Over the past postings I’ve talked about the emotional relationship between a brand and its consumers which, if you haven’t realized, is a topic I’m very much interested in.

Contrary to what my entire point is about everything being about the consumer’s experience, I haven’t asked you whether or not you’re interested in the topic. As it turns out, I’…