122. Free Marketing Makeover

For all my endurance event friends (except the people at Disney, who’ll just make me look like a buffoon), I’ve got a special opportunity for you…

Sara Persky and I are working with Running USA to give one lucky company a full marketing makeover!

If you are in the running event business - or if you know a company in the running event business - and want a complete marketing plan built by us marketing folks, then you/they need to submit your company pronto!

What’s The Dealio?

Here’s how Running USA describes it:

At the 2022 Running USA Industry Conference, Jeff and Sara will talk about what makes a good - and not good - marketing strategy for an endurance event company.  To best exemplify the process, they will work with one company - selected from those that submit for consideration - and rehaul their marketing strategy, including how to use the different marketing channels and what metrics to measure in order to determine success.

Who’s Sara?

She’s the VP Marketing for Ventures Endurance, the largest endurance event company around. You can stalk Sara here.

She is clearly the smart marketer in the bunch.

Who’s Jeff?

You don’t know me? And I thought we were closer. <sigh>. I’m a brand builder, data lover and problem solver all rolled nicely into a 5’8” frame.

Again, if you know a running event company that should submit, feel free to share this with them. Entries must be received by November 1!