The Marketing Makeover

I had the honor of speaking at the Running USA Conference in February with Sara Persky (VP Marketing, Gannett’s Ventures Endurance)

We presented a talk called:

Marketing Makeover: Do You Need One?

Our presentation talked about the difference between good vs bad marketing. Then we put all the concepts together in a rehaul of the marketing elements for the Eau Claire Marathon (who were selected out of a plethora of submissions).

Each element of the discussion contained actionable suggestions. Sure, it’s catered to the running industry, but I think any marketer could find some value.

You can check out the Marketing Makeover presentation slides here.

Let me know your thoughts!