Poor communication is the answer, I forgot the question. But seriously folks, if you're having problems at work, just look at some street signs for guidance.
it is a SOP for me when I am hired by a company. Some companies have a version of a glossary (usually scattered), most don't. As part of my process, when I am defining what a company does I am usually deep into their product collateral. I dig through FAQ (assuming they have one). I dig through their website and sales materials. And, in one case, I was helping a company spin out of a corporate parent to go IPO and had to wrangle the misuse of tech jargon into a cogent definition/positioning.
What started out as a simplification approach has ironically lead to a productized offering. The more sophisticated or technical a company is, the more a glossary is needed. The reality is, I am generally cleansing out jargon and replacing it will clarity in human language. The biggest violators are Platforms or SaaS/IaaS/PaaS companies. It comes down to "what are you" - which is steams back to definition. You have technically correct definitions and you have marketing enhanced definitions. This difference can be very significant.
I resonate with this one deeply. I even go so far as creating a Glossary for companies - to create a common language.
Wow. That’s a great idea. How do you go about getting consensus on that and creating the document? Can you share any examples of how it’s done?
it is a SOP for me when I am hired by a company. Some companies have a version of a glossary (usually scattered), most don't. As part of my process, when I am defining what a company does I am usually deep into their product collateral. I dig through FAQ (assuming they have one). I dig through their website and sales materials. And, in one case, I was helping a company spin out of a corporate parent to go IPO and had to wrangle the misuse of tech jargon into a cogent definition/positioning.
What started out as a simplification approach has ironically lead to a productized offering. The more sophisticated or technical a company is, the more a glossary is needed. The reality is, I am generally cleansing out jargon and replacing it will clarity in human language. The biggest violators are Platforms or SaaS/IaaS/PaaS companies. It comes down to "what are you" - which is steams back to definition. You have technically correct definitions and you have marketing enhanced definitions. This difference can be very significant.
That is really interesting. You going to write about that in your Now | New | Next newsletter or are am I going to have to write about it?