I agree with you, and Henry Ford, in that the question for customers is not “what do you want”.
However I don’t think that means no feedback loop. I’m fact the feedback loop becomes even more important because of the IKEA Effect - it gets people to realize the problem they are really having.
I agree with you, and Henry Ford, in that the question for customers is not “what do you want”.
However I don’t think that means no feedback loop. I’m fact the feedback loop becomes even more important because of the IKEA Effect - it gets people to realize the problem they are really having.
The companies that don’t innovate are the ones who either don’t have a feedback loop or ask the basic question of “what’s your problem and how do you want to solve it?”
I always feel like the question is “what do you think would make your company better?”, “why do you think that?” “Why for that?” “Why?”
Around the third “why” you con figure out the true problem and be creative in addressing that.
The feedback loop, however, is different than market research. It’s about keeping customers engaged and making them feel like they have a sense of ownership. I sometimes ask questions I know the answer to - just to make them feel like they have a voice.
I agree with you, and Henry Ford, in that the question for customers is not “what do you want”.
However I don’t think that means no feedback loop. I’m fact the feedback loop becomes even more important because of the IKEA Effect - it gets people to realize the problem they are really having.
The companies that don’t innovate are the ones who either don’t have a feedback loop or ask the basic question of “what’s your problem and how do you want to solve it?”
I always feel like the question is “what do you think would make your company better?”, “why do you think that?” “Why for that?” “Why?”
Around the third “why” you con figure out the true problem and be creative in addressing that.
The feedback loop, however, is different than market research. It’s about keeping customers engaged and making them feel like they have a sense of ownership. I sometimes ask questions I know the answer to - just to make them feel like they have a voice.
That's a good answer