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Tom Greene's avatar

Here’s the podcast. It was pretty good. He talks about A/B testing colors and the difference little things make. https://open.spotify.com/episode/5PQoEiTaOw19Wq0RPyI1QF?si=cYbU-XdVQIqd8X3GvNnlkg

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Tom Greene's avatar

The handwritten text is outstanding. It adds personality and makes it seem less “academic” or formal. So many newsletters out there on biz, etc. that handwriting tells me that there’s a real person behind this and not a corporate entity trying to sell a product. Just listened to a podcast about how important color is. I think it’s gotta pop, although mine is pretty b&w.

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