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medicine is rapidly changing, deconstructing, I completely agree with your be less rigid/more flexible in your business- message. I'm not sure where the field of healthcare will land when this all shakes out, but sure as heck hope all the changes Ive made so far have been practice runs preparing me to be ready for the next shift. these are very curious times, maybe even a little exciting...

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that's really interesting to think of this shift as it relates to healthcare. I'm curious, what have you done, as a medical professional, to be ready for the next shift, whatever it may be?

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one thing Ive done is get a highly highly modifiable EMR. To me this means I can create a new format, a new flow of care, new form on a moments notice which is nearly impossible when working in an institution or large organization (or using an old EMR).... I can create new formulations, protocols, anything really, based on need or sudden trends (and im studying new non pharm treatments so i'll need this). if i want to integrate a program, i can (pay) to have the emr integrate it. its pretty wild.... another example- i recently got a more modifiable/customizable phone system...... I should add, I'm dipping into education about regenerative medicine and essential oils, both of which responds to new frontiers and patient interest (respectively) for new healing modalities

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wow. that's such a great example of how the medical profession can modify to account for continuously shifting needs. really impressive and insightful.

thanks for sharing Sonya!

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Jan 25, 2023Liked by Jeff Matlow

interesting reading indeed. Not bad input for Kinomap and its real life videos training mode

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Yes. I was definitely thinking about Kinomap here.

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Jan 23, 2023Liked by Jeff Matlow

History has shown that after every pandemic, humans gravitate towards increasing freedom (see article link below).

Am I getting stupider or is the link below missing? Maybe both?

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Haha. As far as you getting more stupid, I can't answer that one.

As far as the link, it was at the very bottom of the email. I definitely could've called that out better. Here you go: https://bytitleonly.substack.com/p/innovation-bubonic-plague

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Jan 23, 2023Liked by Jeff Matlow

Yup, it was right there where you said it was. I was looking for the bullets like you used to do with useless websites and such. Gracias.

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glad you found it. Did you like the useless websites and other links? I haven't heard peep from anybody since I got rid of it.

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Jan 23, 2023Liked by Jeff Matlow

I agree with the vast majority of your post, but I'd offer a couple of thoughts:

-Was it really 'brutal' to attend classes in person?!

-Who actually enjoys a virtual race (rhetorical question...the answer is 'nobody')

-I am older...so...slowly getting up on my soapbox...I feel that there's a slippage in personal responsibility towards others when we all can independently choose to do whatever we want, whenever we want. I'm not talking about watching TV, but I do think that at times, being in a class that is having an active discussion can be more productive/invigorating than being online, and running in a race with others is, for me, always better than trying to mentally re-create a race experience while running in my own neighborhood. I'm in the business of problem solving and often the most effective way to get unstuck on a problem is to physically get together to work things out.

It's not an all-or-nothing approach - I'm a huge fan of Netflix and when I was managing people, greatly preferred giving my team the flexibility to create their own work/life blend. I'm suggesting that the in-person dynamic/benefit that can happen when implemented tactically still may have a value going forward.

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Thank you for the comments, Andy. I actually had a really tough time writing this piece and you hit on a bunch of my buttons.

- "brutal" to attend class in person: that was supposed to be sarcasm. i should've put a smiley face. yes, it was brutal to go to those early morning classes when it was 10 below zero, and then sit in a 95 degree room. I did fall asleep in those classes all the time. That part was brutal for a college freshman. The other 90% of classes weren't.

- I wouldn't say nobody enjoys a virtual race. Hundreds of thousands of people were doing virtual races before COVID. In fact, they are really important for our troops overseas. Not everybody can be at the start line of an event, so having the ability to do it another time in another place is a good option.

- I also agree that being in class is important. What I've seen many professors/colleges do, is to record the lecture. Students must watch the lecture before class. And then actual in-person class is about discussion and sometimes breaking up into smaller groups for more intimate discussion.

I am by no means saying we should move away from human connectivity. The point I tried to make is that reimagining certain things can provide us with greater freedom for time and place.

My uncle died recently. If it were an in-person only funeral, there would've been 25 people there. But they also provided the ability to be on Zoom for it. There were over 100 people that attended. It was impactful.

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